ABOUT THE BRAND
Mat Fraser, five-time CrossFit Games champ and Fittest Man in History joined forces with award-winning documentarians and CrossFit HQ media team alum Heber Cannon and Marston Sawyers (aka the “Buttery Bros”) as well as industry legend Paul Haverland and serial entrepreneur Jeremy Osborne to bring Podium to the market.
Podium's products are guided by three principles: experience, efficacy, and honesty. After nearly a year of consulting with athletes, coaches, and gym owners, the team has created complete disclosure products that are responsive to the community's needs and effective for all athletes--whether it's high-intensity interval training, weightlifting, or endurance sports.
Mat Fraser is the Fittest Man in History—the most decorated and dominant athlete in the history of CrossFit. He is the only athlete to win five consecutive titles and finish on the podium seven times. Prior to finding CrossFit, Fraser was the 2009 Junior National Weightlifting Champion. He lives and trains by the mantra “Hard Work Pays Off” (HWPO).
Heber Cannon (along with Marston) has produced and directed five of the world’s leading fitness documentaries, out-paced some world-leading athletes and had a front-row seat for the meteoric rise of CrossFit as part of the original CrossFit media team. He is the star of the YouTube megahit series “The Buttery Bros.” His latest effort, Resurgence reached number one on the iTunes Store in multiple countries.
Marston Sawyers (along with Heber) has produced and directed five of the world’s leading fitness documentaries, out-paced some world-leading athletes and had a front-row seat for the meteoric rise of CrossFit as part of the original CrossFit media team. He is the star of the YouTube megahit series “The Buttery Bros.” His latest effort, Resurgence reached number one on the iTunes Store in multiple countries.
Paul Haverland has served in executive positions for and as a founder of some of the world’s largest supplement companies. He has launched brands and products with sales of more than $500 million annually. Those brands and products have received extensive industry recognition, including Stevie awards, GNC Vendor and Global Vendor awards, NASKOR awards, Bodybuilding.com awards, as well as multiple appearances on the Inc. 5000 list.
Jeremy Osborne is an entrepreneur and attorney. His past companies have been featured in The New York Times and on CNBC, and they have been named to the Inc. 5000 list (#26), Entrepreneur 360 list (#26), and Inc.’s Best Workplaces in America. In 2019, he was named an EY Entrepreneur of the Year® award regional finalist. Jeremy discovered CrossFit 10 years ago, and he starts every morning at his local box.